Dental Center of Atherton privacy policy

Last Updated: November 19, 2025

Use of Customer Information for Marketing

We may use basic customer contact information—such as your name, email address, or phone number—for marketing and communication purposes. This may include using your information to match with advertising platforms such as Google Ads to deliver relevant content or promotions.

We do not upload, share, or use any Protected Health Information (PHI), treatment details, diagnoses, appointment information, medical history, or clinical data for advertising, targeting, or marketing purposes. Only general contact information is used, and it is never combined with PHI when shared with marketing platforms.

All data handling complies with HIPAA, CCPA/CPRA, and applicable privacy regulations.

HIPAA Notice

As a healthcare provider, we follow the HIPAA Privacy Rule. Your medical information is protected and will never be used for advertising or shared with third-party marketing platforms.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how we use it

• Request deletion of your personal information

• Opt out of the sale or sharing of your personal information

• Correct inaccurate personal information

• Limit the use of sensitive personal information

We do not sell personal information. We may “share” limited contact information (email/phone only) with advertising platforms for marketing purposes, as permitted under CPRA. You may submit privacy-related requests by emailing us at info@dentalcenteratherton.com

Cookies, Tracking Technologies & Analytics 

Our website uses cookies and similar technologies to:

• Improve website performance and user experience

• Analyze website traffic

• Deliver and measure advertising (e.g., Google Ads, Facebook Ads)

• Personalize marketing content

You may disable cookies in your browser settings or through opt-out tools such as Google Ad Settings or the Network Advertising Initiative. We do not use cookies to store or transmit any PHI.

Google Ads & Customer Match

We may use your email or phone number to match you with Google services (such as Google Search, YouTube, or Gmail) for advertising purposes. Google encrypts and protects all uploaded customer data, and the data is used solely to match users who already have a relationship with our practice.

We never upload:

• PHI

• Treatment-related information

• Appointment notes

• Clinical records

• Insurance or financial data

Only non-PHI contact information is used, consistent with HIPAA and Google’s advertising policies.

How to Opt Out

You may opt out of marketing communications or data sharing for advertising at any time by contacting us at info@dentalcenteratherton.com or call us at 650-474-0551 and we will honor your request promptly.