Dental Center of Atherton privacy policy

Last Updated: September 25, 2026

Use of Personal Information

We may collect personal information that you voluntarily provide to us, such as your name, email address, phone number, and information submitted through website forms or when contacting our office.

We may use this information to respond to inquiries, communicate with you about our services, schedule or manage appointments, improve our website and services, and send communications where permitted by law.

We do not sell Protected Health Information (PHI), and we do not disclose PHI to advertising platforms for targeted advertising.

HIPAA and Protected Health Information

Dental Center of Atherton is committed to protecting the privacy and security of our patients' health information in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable privacy laws.

Information that constitutes Protected Health Information (PHI) is handled in accordance with our HIPAA obligations and our Notice of Privacy Practices.

We may use third-party service providers that perform services on our behalf and that may receive or process PHI. When required by HIPAA, these providers operate under Business Associate Agreements and are required to appropriately safeguard PHI.

We do not use or disclose PHI to third-party advertising platforms for targeted advertising except as permitted by applicable law.

Calls, Call Tracking and Recording

When you call Dental Center of Atherton, we may use call-tracking and communications technology to help route calls, understand how callers find our practice, improve service quality, and manage communications.

Calls may be recorded, transcribed, or analyzed for quality assurance, training, operational, and customer-service purposes. Callers are provided notice when a call may be recorded.

We use third-party service providers to perform these services on our behalf. Where these services involve Protected Health Information, we use providers configured for healthcare use and enter into Business Associate Agreements where required by HIPAA.

Information obtained through calls is not provided to advertising platforms for targeted advertising as Protected Health Information.

Website Analytics and Advertising

We may use website analytics and advertising technologies to understand how visitors interact with our website, evaluate website performance, measure the effectiveness of our advertising, and improve our services.

We do not intentionally provide Protected Health Information—including diagnoses, treatment information, appointment information, medical history, or information submitted in connection with healthcare services—to advertising or analytics platforms for targeted advertising.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to support website functionality, understand website traffic and performance, and measure the effectiveness of our advertising.

Depending on the technologies used, these tools may collect information such as browser or device information, IP address, pages visited, referral source, and interactions with our website.

We do not intend for analytics or advertising technologies to collect Protected Health Information, including information submitted in connection with appointments, treatment, diagnoses, or other healthcare services.

You may control or delete cookies through your browser settings and may also use privacy controls or opt-out mechanisms made available by applicable analytics and advertising providers.

For questions regarding our privacy practices or to submit a privacy-related request, please contact us at info@dentalcenteratherton.com or 650-474-0551.

California Privacy Rights

California residents may have certain rights regarding their personal information under applicable California privacy laws. Depending on the circumstances, these rights may include the right to:

• Know what personal information is collected and how it is used or disclosed

• Request access to or deletion of certain personal information

• Request correction of inaccurate personal information

• Opt out of certain sales or sharing of personal information

• Limit certain uses or disclosures of sensitive personal information

Certain information maintained by healthcare providers, including information protected by HIPAA or other healthcare privacy laws, may be exempt from some provisions of California consumer privacy laws.

Dental Center of Atherton does not sell Protected Health Information.

Privacy-related requests may be submitted by emailing info@dentalcenteratherton.com or calling 650-474-0551.

How to Opt Out of Marketing Communications

You may opt out of marketing communications from Dental Center of Atherton at any time by using the unsubscribe instructions provided in the communication, emailing info@dentalcenteratherton.com, or calling 650-474-0551..

Opting out of marketing communications will not prevent us from sending communications that are necessary for appointments, treatment, services, or other non-marketing purposes.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, or legal requirements. When changes are made, we will update the “Last Updated” date above.